Consumers across the United States adopted eCommerce at record rates throughout the pandemic thanks to supply chain issues, public health concerns, and a major shift in consumer dominance to the younger generations. Many people opened online stores selling niche products to diversify their income in a tumultuous economy and unpredictable labor market.
When it comes to bootstrapping an eCommerce business, selling products with high-profit margins via a dropshipping store is one of the fastest ways to grow. It’s essential to pay attention to consumer trends when coming up with product ideas and choose top-selling, high-demand products and knowing where to buy products to sell on Amazon.
With the help of social media, market research, and Google Trends data, selling items online is one of the most lucrative business ideas of 2023. But what are the most profitable products to sell online?
1. Dietary Supplements
As millennials and Gen Z begin to further dominate the consumer base of the United States, consumer trends are shifting to an increased focus on healthy living. As a result, different diets like Keto, Vegan, and Paleo have entered mainstream discourse, and more than ever, consumers are rounding out their diets with health supplements.
Green Powder, maca root, ashwagandha, apple cider vinegar, vegan protein powder, and CBD products have all seen a sharp increase in popularity over the last decade, according to data from Google Trends.
Consumers want to take control of their nutrition and eat healthy diets, and so many brands are rising to meet the demand. One of the most effective ways to grow a dietary supplements brand is to build a community around healthy eating on social media. An email list focused on diet education is also a great way to attract leads and convert customers interested in improving their lives by eating healthy food.
MORE: How to Find Supplements to Sell on Amazon, Plus Strategies for Stocking Up
2. Activewear and Fitness Equipment
As consumers focus on cleaning up their diets and improving their nutrition with dietary and herbal supplements, many are also integrating exercise into their lives—especially at the beginning of the year (and closer to swimsuit season). People want to look good and feel good, boost their immune systems, and spend more time outdoors.
Some of the items trending among health-conscious consumers include activewear, reusable water bottles, sustainable yoga mats, resistance bands, and protein cookies. As a result, brands are springing up to sell gym leggings, moisture-wicking shirts, running shoes, compression gear, and more.Swimsuits can also be a popular product to sell anytime of year.
Between the ongoing public health crisis and the increased availability of health information on the internet, consumers are more motivated than ever to get outside and get moving. To build a fitness brand, focus on creating motivational and educational content on social media channels like TikTok and Instagram and creating. Additionally, you can create an email list with strategic giveaways and subscriber-only sales.
3. Phone Accessories
The accessories market for mobile phones is bigger than ever as smartphones see wider adoption both in the United States and around the globe. People use smartphones to stay connected to current events, to communicate with family and coworkers, and as a source of entertainment.
Now that people are using their phones more than ever, they’re seeking smartphone accessories to suit a variety of lifestyles. Top-selling phone accessories and consumer tech products include wireless headphones, minimalist phone cases, power banks, and clip-on camera lenses.
Thanks to an abundance of dropshipping suppliers, selling phone accessories online requires little upfront investment. With influencer marketing and a solid social media marketing strategy, it’s simple to run a successful mobile phone accessories business from home.
4. Pet Food and Pet Products
Modern consumers love their four-legged friends, and there’s never been a time with a greater abundance of accessories and supplies for pet owners. Plus, with such a diversity of pets these days, eCommerce businesses have a tremendous opportunity to sell niche products to different types of pet owners.
Some of the most popular pet products include pet beds, pet toys, specialized pet food, pet medicine, pet-friendly cleaning supplies, tanks and aquariums, cages, and much more.
Modern pet owners are bonding with various pets such as dogs, cats, fish, snakes, frogs, birds, lizards, and even tarantulas. Every animal has different needs, and many DTC eCommerce brands are emerging to meet the demand for various pet products.
5. Children’s Toys
There have never been more children’s toys available than today. Over the last few decades, the childrens’ market was controlled mainly by large brands, but in recent years, new opportunities have arisen for smaller eCommerce brands to sell unique toys directly to parents.
The top-selling childrens’ toys of 2022 include electronic devices, video games, stuffed animals, dolls and figures from pop culture, drones, RC vehicles, and LEGOs.
The childrens’ market is growing with the population of the United States as millennials settle down and start families. The best way to reach millennial parents is through social media –– especially Pinterest and Instagram.
6. Hygiene Products
As part of the growing self-care movement, hygiene products have seen increased demand among both men and women. Modern consumers want to take better care of their physical and mental health, and they’re willing to spend a little bit extra on items that improve their quality of life.
Some of the self-care products seeing increased demand include soaps, shampoos, lotions, mask-friendly makeup, moisturizing hand sanitizers, skincare products, sunscreen, natural deodorant, and facial masks.
The best way to grow a hygiene brand is through influencer marketing because many consumers trust top influencers to provide honest advice on self-care products.
7. Fashion Accessories
In addition to improving their health and hygiene, many consumers are investing in expanding their wardrobes. Pandemic lockdowns and work-from-home lifestyles have made many consumers excited to get back into the world and want to look good.
Jewelry, crossbody bags, and designer sunglasses are among the most popular fashion products to sell online.
Many fashion accessories are easy to store and ship, while programs like Amazon FBA make selling accessories from home simpler than ever.
Brands seeking to grow a fashion accessories business should focus on visual social media platforms like Instagram, TikTok, and Pinterest. Also, influencer marketing and email marketing are both great ways to win more customers.
8. Home Decor and Home Goods
The real estate market saw a surprising boom during the pandemic as many consumers fast-tracked their plans to purchase homes. As a result, many consumers search for new creative ways to decorate and furnish their homes.
Among the most popular home goods to sell in 2022 are weighted blankets, electric blankets, Neon signs, LED lights, and digital artwork.
Many white label companies allow eCommerce sellers to customize home decor with their own images and branding and sell home furnishings directly to consumers through online marketplaces. One of the best ways for home decor brands to grow is influencer marketing and lifestyle blog content.
9. Home Smart Products
Consumers have been forced to reconsider what “home” means to them during the last two years. For many people, home is now a workplace, a school, a gym, a warehouse, a production facility, a studio, plus a place to be with family and relax.
Since people are spending more time at home, there has been an increase in demand for smart home devices like wireless home cameras, Bluetooth speakers, smart scales, virtual assistant devices, smart TVs, robot vacuums, and much more.
Developing proprietary hardware and software has a high prohibitive cost for new brands –– that’s where dropshipping and wholesale eCommerce come in. Many business owners have opened online stores specializing in next-gen home goods and smart devices to make life easier for modern consumers.
10. Tools and DIY Craft Supplies
As people spend more time at home, many consumers are picking up new hobbies, like DIY home improvement and crafts. As a result, they are purchasing tools, supplies, patterns, and even digital courses to learn and practice new skills.
Some of the top products in the DIY space include drills, cutters, soldering guns, sewing machines, fabric and thread, pencils and pens, and stationery.
Brands specializing in DIY supplies will do well by running PPC ads on social media and listing their items in the major eCommerce marketplaces like Amazon, eBay, Walmart, and Etsy.
Always Have Cash-On-Hand to Stock Up with Payability
2023 is on track to be a huge year for eCommerce ––don’t let slow money hold back your plans to grow your eCommerce business. Payability gives Amazon sellers the ability to get paid out for up to 80% of their sales every single day. That means you always have cash-on-hand to stock up on new products, and that if you stock out, you can easily replenish inventory to take advantage of a hot market.
If you’re ready to grow faster in 2023, get started with Payability today!